Hi,I'mJingjing.
UsingAItopushtheboundariesofwhataliberal-artsmindcanexplore.

Jingjing

About Me

A brand marketer focused on overseas markets — turning consumer insights into integrated campaigns and KOL strategies across consumer electronics and consumer brands.

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Life 1
Life 2
Life 3
Life 4
Life 5

Education

Nanyang Technological University

M.Sc. in Project Management

Aug 2026 – Jun 2027

Shanghai University

B.A. in Business Administration

Sep 2022 – Jun 2026 · GPA 3.4 / 4.0

Courses: Marketing, Financial Management, Accounting, Management Consulting, Business Statistics

Experience

Insta360

Marketing Intern

Apr 2026 – Jul 2026

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Insta360

  • Drove overseas KOL partnerships for the Snap product line, achieving 6M+ impressions and 4 viral videos (top VV 1.5M+).
  • Led competitor tracking and content strategy for the Luna launch, onboarding 10 creators and producing 20+ content pieces.
  • Built an AI-powered KOL management workspace with Claude Code, boosting screening efficiency by 20%.
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Transsion (Oraimo)

Overseas KOL Marketing Intern

Dec 2025 – Apr 2026

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Transsion (Oraimo)

  • Executed affiliate challenges and Ramadan campaigns across 5+ emerging markets, growing Q1 user participation by 20% QoQ.
  • Delivered 30+ viral posts and 8M+ impressions, converting 200K USD in sales.
  • Analyzed Black Friday affiliate data to decode viral content formulas and output 10+ creative references.
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Tec-do

Client Operations & Planning Intern

Jul 2025 – Dec 2025

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Tec-do

  • Crafted integrated marketing proposals for Huawei, HONOR, and Kraft Heinz, with a 70%+ adoption rate.
  • Screened and matched 1000+ global influencers, achieving a 75% approval rate and shorter deal cycles.
  • Produced 8+ project retrospectives, including Huawei XMAGE and GT6 campaigns.
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Deckers Brands (HOKA)

Dealer Operations Intern

May 2024 – Sep 2024

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Deckers Brands (HOKA)

  • Analyzed sales data for 30+ dealers across regions, processing 3000+ records into monthly/quarterly reports.
  • Benchmarked competitor pricing and distilled dealer feedback into actionable service improvements.
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Selected Projects

L'Oréal Brandstorm 2025

L'Oréal · Team Lead

Dec 2024 – Mar 2025

Men's sports sunscreen innovation powered by Python-driven consumer insight.

  • Clustered 2000+ e-commerce reviews with Python to surface the unmet 'waterproof & sweat-resistant' need.
  • Designed capsule sunscreen + gym co-branded trial packs targeting sports scenarios.

National Top 100 (top 0.75%) among 40,000+ participants

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Genki Forest Universe Challenge

Genki Forest · Team Lead

Sep 2025 – Dec 2025

'Autumn Reset Plan' — repositioning a beverage into a self-healing symbol for stressed youth.

  • Built a closed loop of Xiaohongshu UGC + offline pop-up + brand podcast.
  • Upgraded brand perception through emotional resonance and scene penetration.

Marketing track Top 30 (top 2.7%) among 2,200+ participants

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Mengniu Youyi C Cup

Mengniu · Team Lead

Aug 2025 – Oct 2025

'Reshape Your Light Tipsy Experience' — a differentiated 'healthy tipsy' positioning for Gen Z.

  • Crafted a Christmas-season Douyin cocktail challenge + offline pop-up integrated campaign.
  • Broke through homogeneous functional claims with emotional value positioning.

National Top 30 (top 0.7%) among 2,000+ participants / 400+ teams

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AI & Skills

superpowers

Agentic skills framework: brainstorming, writing-plans, subagent-driven-development, TDD, systematic-debugging (14 skills)

ui-ux-pro-max

UI/UX design intelligence: 50+ design styles, color palettes, font pairings, UX guidelines

caveman

Ultra-terse AI output, cuts ~65% of tokens

travel-memory-sticker-card

Codex skill: travel photos → collectible sticker cards (explored)

AI Toolkit

Claude CodeChatGPTGeminiDeepSeek

This website was built with Claude Code, driven by the superpowers skills framework.